Among the most challenging aspects of the design work for GMHCN was unifying the five respite centers operated by GMHCN across the state in a way that identified them visually as a group belonging to GMHCN after they had spent the better part of a decade operating essentially as independent units, each Center director creating their own marketing materials, virtually none of which identified the Centers as being in any way connected with GMHCN. The only thing uniting them was the flier shown here, which was generated in Microsoft Word in a template no longer accessible, and which my boss loved—refusing to relinquish it until the information on it became factually inaccurate. I was then permitted to very slowly begin working with the directors to establish a style that was professional but not corporate; youthful and carefree—but not juvenile; and, welcoming and friendly—but authentically so.